ComScore's latest round of industry data has shown that Android as a whole enjoys the biggest market share in the United States. In terms of individual companies though it is a different story as Apple and its iPhone continued to set the pace in the market during the last quarter. While after a few weeks of bad news for Samsung's mobile division, there was finally some good news for the Korean company as its market share rose.
Apple continues to set a pace and Cupertino showed that its iPhone is by the far the most popular handset by gobbling a huge chunk of the market space. Apple accounted for 42.1% of the market for the three month period ending June, an increase of 0.7% from the 41.4 recorded during the previous quarter.
It was also good news for Samsung as the company increased it market share as the biggest mover through the quarter. The Korean giant has had a torrid few weeks with profits tumbling, sales reportedly declining, and demand on the wane. However, at least before July and in the US, the company was doing well, raising market share by 1.6% from last time to 28.6%.
LG has enjoyed a blockbuster 2014 on the back of the G3 flagship, a smartphone that has driven the company to record sales. However, the G3 did not land in the US until mid-July, so had no influence on ComScore's latest results. As a consequence LG's market share slipped slightly from 6.7% to 6.5%. Motorola also saw its number falls to 5.9% (down half a percent) as demand for its aging devices fell, with consumers probably waiting for fresh products later this summer.
HTC's woes continue as the company lost ground again in the US, falling by 0.6% to occupy 4.8% of the market share. The Taiwanese company is looking to Asia and Europe at different price points to boost performance as the HTC One M8 flagship has been a success.
[VIA]
