Apple sold 74.5 million iPhones through the last quarter, a number that has shook the industry. The company also managed something almost unheard of, it sold more products, increased prices, and even managed higher profit margins. The result of an almost perfect period means Apple raked in an unprecedented amount of profit off soaring revenue.
The fiscal first quarter (calendar fourth quarter) yielded overall revenue of $74.6 billion, a 30% hike over the same time in 2013. Profits soared to record levels, with Cupertino raking in $18 billion in net income, a massive 38% jump on last year’s figures. Apple’s shares flew off the news to ever higher heights than they had after the launch of iPhone 6.
It is of course the iPhone 6 and iPhone 6 Plus that started this, but there are some worries for Cupertino, not least the iPad business. It continues to drop with 21.4 million units sold through the three months, a 5 million drop on the year before. Having said that, the iPad is comfortably the best-selling tablet on the market.
