We know that the iPhone 6 launch is going to be massive, like properly huge, as in the biggest smartphone launch ever, and by a comfortable margin. It will be the kind of roll out that will keep even the Samsung crowd quiet as only Apple can do it this big. Reports today suggest that sales of the iPhone 6 through its launch window could hit truly unprecedented numbers.
We already know that Cupertino is readying between 80 and 90 million iPhone units in preparation for the demand that will come between the September 9th launch and the end of the year. A dizzying number yes, but sales are expected to be so blockbuster that there is likely to still be a shortage of iPhones on the ground. Business Insider pointed it out thusly:
"Most supply chain data is pointing towards Apple gearing up to ramp 70-80 million iPhone 6 units across the two form factors (4.7”/5.5”)," RBC analyst Amit Daryanani said. "This is a notable uptick from last year when the supply chain ramped 50-60 million units."
The two form factors are of course the 4.7-inch iPhone 6 and the 5.5-inch iPhone phablet. These figures point to Apple shifting more than 10 million iPhone 6 smartphones during its first week on sale, a figure that would beat the iPhone 5s and iPhone 5c by over a million. A huge number, but a little perspective as to how huge is needed.
For a start, if the iPhone 6 sold 10 million throughout its first week and then never sold another unit, against most smartphone vendors it would be a huge success. Of course, this is Apple and only sales counted in the tens of millions of units is considered successful. Even Samsung, Cupertino's great sales rival, can only dream of 10 million units of a single device through one weekend. It flagships typically take between 4 to 6 weeks to reach that number in fact.
The funny thing is, I actually think that the 10 million number is a conservative estimate and expect sales to top 12 million over the first three days. Watch this space and mark my words, the iPhone 6 will be huge for Apple and a massive success.
[VIA]
